Opportunity Information: Apply for SFOP0010308
The FY 2024 American Music Mentorship Program (AMMP) is a U.S. Department of State, Bureau of Educational and Cultural Affairs (ECA) funding opportunity to run a U.S.-based professional mentorship residency for international music industry professionals. Offered as an open competition, ECA plans to make one award through a cooperative agreement, meaning the recipient will implement the project while coordinating closely with ECA throughout design and delivery. The program sits under ECA's Global Music Diplomacy Initiative (GMDI) and was first announced in September 2023 in response to the PEACE through Music Diplomacy Act, reflecting a broader public diplomacy goal of strengthening music ecosystems as drivers of inclusion, innovation, free expression, economic opportunity, and civil society vitality.
At the center of AMMP is a two-to-three-week residency in the United States for about 20 mid-career participants (referred to as mentees) drawn from roughly three to five countries. These mentees are not primarily artists, but professionals whose work supports creative talent and builds music industry infrastructure in their home countries, and they must demonstrate English proficiency. The residency is intended to take place in one or more U.S. locations with a strong music industry presence and access to a range of experts and organizations, spanning small niche companies and independent labels through mid-sized and larger industry businesses. During the residency, mentees receive up-to-date industry exposure through workshops, small-group and full-group forums, cross-industry collaborations, and site visits, culminating in practical post-program action plans that translate training into concrete steps once they return home.
A key feature of AMMP is its structured partnership model involving ECA, an awarded recipient organization, and a private sector partner. With ECA input, the private sector partner leads recruitment and selection processes and recruits U.S.-based mentors from its membership, with mentors volunteering their time. Mentees are recruited and selected in coordination with participating U.S. Embassies and Consulates, ensuring alignment with country-specific needs and U.S. public diplomacy priorities. Each program year includes defined "professional tracks" (areas of specialization) that are set jointly by ECA and the private sector partner in coordination with the recipient, and mentees are paired with U.S. mentors working in the same track to maximize relevance, skills transfer, and relationship-building.
The mentorship does not end when the residency concludes. Mentors are expected to be available for four days during the in-person portion, and then continue with monthly virtual meetings with mentees for up to a year after the residency. While some virtual engagement may occur before the in-person program, the emphasis is on sustained follow-on support after mentees return to their home countries, focused on career planning, implementation of action plans, and maintaining professional networks. The award recipient is responsible for coordinating, scheduling, and tracking this year-long virtual mentorship component and ensuring it stays on course and produces durable outcomes.
From an implementation standpoint, the recipient organization must be capable of managing complex international exchange-style operations and timelines. Responsibilities include planning and executing the U.S. residency logistics, aligning program content with the selected professional tracks, coordinating effectively with ECA and the private sector partner, supporting mentors and mentees, and monitoring progress over the year-long arc of engagement. The recipient must also handle communications and visibility, including media and social media promotion, and develop a plan for sharing program progress, status updates, and outcomes with relevant stakeholders, which typically includes ECA, partners, and other interested parties connected to the program.
This opportunity is listed as discretionary funding under Assistance Listing (CFDA) 19.415. The funding opportunity number is SFOP0010308, with an award ceiling of $702,000 and an expectation of a single award. Eligible applicants include public and state-controlled institutions of higher education, private institutions of higher education, 501(c)(3) nonprofit organizations (other than higher education institutions), and Native American tribal organizations (other than federally recognized tribal governments), along with certain "other" eligible entities as described in the full notice. The original application closing date was May 29, 2024, and applicants should note the submission rule that ECA will consider only one proposal per organization; if multiple submissions appear in Grants.gov, ECA will review only the submission closest to the deadline.Apply for SFOP0010308
- The Bureau Of Educational and Cultural Affairs in the other sector is offering a public funding opportunity titled "FY 2024 American Music Mentorship Program (AMMP)" and is now available to receive applicants.
- Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 19.415.
- This funding opportunity was created on 2024-03-18.
- Applicants must submit their applications by 2024-05-29. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
- Each selected applicant is eligible to receive up to $702,000.00 in funding.
- The number of recipients for this funding is limited to 1 candidate(s).
- Eligible applicants include: Public and State controlled institutions of higher education, Native American tribal organizations (other than Federally recognized tribal governments), Nonprofits having a 501 (c) (3) status with the IRS, other than institutions of higher education, Private institutions of higher education, Others.
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FY 2024 American Music Mentorship Program (AMMP) - Frequently Asked Questions
1) What is the FY 2024 American Music Mentorship Program (AMMP)?
The FY 2024 American Music Mentorship Program (AMMP) is a U.S. Department of State, Bureau of Educational and Cultural Affairs (ECA) funding opportunity to run a U.S.-based professional mentorship residency for international music industry professionals.
2) Which U.S. government office is offering this opportunity?
The opportunity is offered by the U.S. Department of State, Bureau of Educational and Cultural Affairs (ECA).
3) Is this a grant, a contract, or something else?
ECA plans to make one award through a cooperative agreement. Under this model, the recipient implements the project while coordinating closely with ECA throughout design and delivery.
4) How many awards does ECA expect to make?
ECA expects to make a single award.
5) What is the funding opportunity number?
The funding opportunity number is SFOP0010308.
6) What is the Assistance Listing (CFDA) number for this program?
This opportunity is listed under Assistance Listing (CFDA) 19.415.
7) What is the maximum award amount?
The award ceiling is $702,000.
8) What is the broader initiative this program belongs to?
AMMP sits under ECA's Global Music Diplomacy Initiative (GMDI).
9) Why was AMMP created or announced?
The program was first announced in September 2023 in response to the PEACE through Music Diplomacy Act, reflecting public diplomacy goals focused on strengthening music ecosystems as drivers of inclusion, innovation, free expression, economic opportunity, and civil society vitality.
10) What does the AMMP project actually do?
At the center of AMMP is a two-to-three-week residency in the United States for international music industry professionals, designed as a professional mentorship residency that provides current industry exposure, structured learning, and mentor-supported action planning.
11) How long is the in-person U.S. residency?
The residency is intended to last two to three weeks.
12) About how many participants are expected each year?
About 20 mid-career participants (called mentees) are expected.
13) From how many countries will mentees be selected?
Mentees are expected to be drawn from roughly three to five countries.
14) Who are the mentees (participants)?
Mentees are mid-career international music industry professionals whose work supports creative talent and builds music industry infrastructure in their home countries. They are not primarily artists.
15) Do mentees need to speak English?
Yes. Mentees must demonstrate English proficiency.
16) Where in the United States will the residency take place?
The residency is intended to take place in one or more U.S. locations with a strong music industry presence and access to a wide range of experts and organizations.
17) What kinds of U.S. organizations and experts should be accessible during the residency?
The residency is expected to provide access spanning small niche companies and independent labels through mid-sized and larger industry businesses.
18) What activities are included during the residency?
During the residency, mentees receive up-to-date industry exposure through workshops, small-group and full-group forums, cross-industry collaborations, and site visits.
19) What is the main deliverable or outcome for mentees?
The residency culminates in practical post-program action plans that translate the training into concrete steps mentees can take after returning to their home countries.
20) What is the partnership model for AMMP?
AMMP is built around a structured partnership involving ECA, the awarded recipient organization, and a private sector partner.
21) What role does the private sector partner play?
With ECA input, the private sector partner leads recruitment and selection processes and recruits U.S.-based mentors from its membership. Mentors volunteer their time.
22) How are international mentees recruited and selected?
Mentees are recruited and selected in coordination with participating U.S. Embassies and Consulates to align with country-specific needs and U.S. public diplomacy priorities.
23) How are mentors selected, and are they paid?
U.S.-based mentors are recruited from the private sector partner's membership, and mentors volunteer their time.
24) What are "professional tracks" in AMMP?
Each program year includes defined professional tracks (areas of specialization). These tracks are set jointly by ECA and the private sector partner in coordination with the recipient.
25) How are mentees matched with mentors?
Mentees are paired with U.S. mentors working in the same professional track to maximize relevance, skills transfer, and relationship-building.
26) How much time are mentors expected to commit during the in-person residency?
Mentors are expected to be available for four days during the in-person portion.
27) Does the mentorship continue after the residency ends?
Yes. After the residency, mentors continue with monthly virtual meetings with mentees for up to a year.
28) Is there any virtual engagement before the residency?
Some virtual engagement may occur before the in-person program, but the emphasis is on sustained follow-on support after mentees return home.
29) What is the focus of the year-long virtual mentorship component?
The follow-on mentorship focuses on career planning, implementation of action plans, and maintaining professional networks.
30) Who is responsible for coordinating and tracking the year-long virtual mentorship?
The award recipient is responsible for coordinating, scheduling, and tracking the year-long virtual mentorship component and ensuring it stays on course and produces durable outcomes.
31) What operational capabilities does the recipient organization need?
The recipient must be capable of managing complex international exchange-style operations and timelines, including planning and executing U.S. residency logistics and coordinating across partners.
32) What are the recipient organization's main responsibilities?
Responsibilities include planning and executing residency logistics, aligning program content with selected professional tracks, coordinating closely with ECA and the private sector partner, supporting mentors and mentees, and monitoring progress across the year-long engagement.
33) Are communications and visibility activities part of the required work?
Yes. The recipient must handle communications and visibility, including media and social media promotion.
34) What kind of reporting or sharing of results is expected?
The recipient must develop a plan for sharing program progress, status updates, and outcomes with relevant stakeholders, typically including ECA, partners, and other interested parties connected to the program.
35) Who is eligible to apply for this opportunity?
Eligible applicants include public and state-controlled institutions of higher education, private institutions of higher education, 501(c)(3) nonprofit organizations (other than higher education institutions), and Native American tribal organizations (other than federally recognized tribal governments), along with certain other eligible entities as described in the full notice.
36) Is there a rule about submitting more than one application?
Yes. ECA will consider only one proposal per organization. If multiple submissions appear in Grants.gov, ECA will review only the submission closest to the deadline.
37) What was the original application deadline?
The original application closing date was May 29, 2024.
38) What is the purpose of holding the residency in a strong U.S. music industry location?
The residency location is intended to provide access to a range of U.S. experts and organizations so mentees can receive current industry exposure and engage with diverse parts of the music sector.
39) What makes this program different from an artist exchange?
AMMP is focused on non-artist music industry professionals who support creative talent and build industry infrastructure, rather than primarily featuring artists as participants.
40) What is the expected arc of engagement for participants?
The engagement is designed as a multi-stage experience: a two-to-three-week in-person U.S. residency followed by monthly virtual mentorship for up to one year, centered on implementing practical action plans and sustaining professional relationships.
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